Oakley Brand
Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.
Founded in 1975 and headquartered in Southern California, the company’s optics brand portfolio includes Eye Safety Systems, Fox Racing, Mosley Tribes, Oakley, Oliver Peoples, and Paul Smith Spectacles. In addition to its wholesale business, the company operates retail locations including Bright Eyes, Oakley Stores, and The Optical Shop of Aspen.
Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. It’s in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible.
Decades of Oakley innovation have been awarded more than 600 patents that elevate physics to the level of art. Technologies transcend sports to enhance the lives of consumers, and more than 110 countries now enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. These products represent our commitment to excellence — a passion that redefines what is possible for those who defy their own limits.
OAKLEY BRAND OVERVIEW
Oakley blends science and art to redefine product categories by rejecting the constraints of conventional ideas. The company is recognized as one of the most coveted brands in performance technology and fashion. Its icon is embraced by the global culture of sport competitors who define their own lifestyle — the world-class athletes who exceed the limits of possibility. In its devotion to these athletes, Oakley does the same.
Decades of Oakley innovation have led to a full array of market-leading products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics. The company continues to build on its heritage of authenticity by reinventing products from scratch to achieve superior quality and genuine innovation that delivers the unexpected. Awarded more than 575 patents and 1100 trademarks, Oakley today is a global icon offering products to consumers in more than 100 countries.
OAKLEY TECHNOLOGY
Striving to redefine the limits of possibility, Oakley has been awarded more than 575 patents worldwide. The authenticity of Oakley invention is backed by state-of-the-art research and production facilities. Ideas enter the virtual world of CAD/CAM engineering. They take shape as prototypes, built in 16-micron layers of vaporized polymers that solidify in electromagnetic radiation. Progressive builds are tested with spectrophotometers, impact accelerators and environmental simulation chambers. Only then are new inventions ready to be field tested by the world’s top athletes.
Technologies that reinvent performance in core sport categories transcend to the general public with innovations that serve all, from the most rebellious to the most discriminating. In addition, aggressive design technologies are matched with the best materials available to produce critical gear for occupational and military applications. As with all research and development categories, this leads to crossover of performance innovations to the general public.